Brand Identity: How To Be Yourself

Brand Identity
A Clear Brand Identity

Brand identity is an important part of any person who wants to learn how to write. Because as a writer, once you write a book, you will have to sell it.

This is the answer to every question about writing which is EVERYTHING - because without  a clear identity, you are no different than anyone else.

Which begs the other question – Who are you?

But asks an even bigger question – WHO IS GOING TO READ YOU?

Your own brand identity is of ultimate importance. Because if you don’t know yourself definitively, then how can you convey anything of any value to other people?

Sure, in your mind everything is crystal clear.

But can you deliver those thoughts to other people in such a way as they want to read them?

The answer to this question is you can’t. Not quite yet.

In fact, you may just be going through the motions when you are typing out the pages of words that no one may ever  be inclined to read.

So what do you do about this, besides panic, or be depressed? (Don’t do either, by the way.) Because the answer is simple.

You just need to work on your personal brand identity.

Working On Your Brand Identity FOR REAL

When many people work on their brand identity they start by defining themselves as the city where they live, or by the clothes they wear, or even the sports team they love. Of course, these things are all a part of your experience as a person. BUT THEY ARE NOT WHO YOU ARE.

This is why, if you think of these things as defining who you are, you will find yourself looking at a blank screen more often than not.  Or worse, communicating what you think other people want to hear.

Or even worse...running out of things to say.

So what do you do to find your personal brand identity?

The answer is easy. If you want to connect with the larger audiences, you will have to let go of the things in your life that are unnecessary. It doesn’t have to be anything drastic.

The basic rule (unless you have something irreplaceable and of sentimental value) is to get rid of everything in your life (including ideas) that you haven’t used in over a year.

In other words, do a spring cleaning of sorts. Then, once the clutter is gone, you can begin the process of finding your personal brand identity.

I know you can do it.

How To Write A Book

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