Newsletter: How To Write One That Gets Results

Newsletter Improvements Make A Difference
Newsletter Improvements Make A Difference

Newsletter: How we all hate the word. We hate it because we all know that a newsletter is just another marketing device. Masquerading like we always have some incredible accomplishments or heartfelt wishes to share every month. So it’s no wonder that people hate writing newsletters as much as people hate reading them.

Nevertheless, let’s change the essence of your newsletter by changing the way we look at it. First of all, let’s admit that the monthly newsletter really is just a marketing tool and treat it as such. We will all be better off for it. And that being said, let’s look at three ways you can make the whole newsletter experience more profitable for everyone:

Newsletter Writing Tip #1: It doesn’t have to go out on a time table.

Any time anyone gets the “Fall Newsletter” in their email, they automatically delete it. Or scan through it and delete it. This is because they know that the only reason they are getting a fall newsletter is because someone decided there should be one. Or a December one, or a quarterly one, or a monthly one.

But it’s time to get off the monthly newsletter gerbil wheel.

Since a newsletter inherently means that there is indeed some news, you should only write one when you have  some news. For example, instead of a “Fall Newsletter” send out a “Fall Festival Bulletin.” This is news. And anyone who is planning on attending the Fall Festival will read it. And keep it. Because it has extra information they can’t get anywhere else. Even on your website. On purpose.

And because of this, people who read it may even forward it to other people. And the people who didn’t get the information will need to subscribe to your newsletter to get the information. Of course, they can always call a sales rep and get the information firsthand. That works, too.

Are you getting the idea now? It works the same way for fall coupons, January sales figures, weekly promotions, quarterly meetings, etc.

Newsletter Writing Tip #2: Make ONE point on ONE page.

A newsletter should never be more than one page. And it should only make one point. For example, “Fall Festival.” That’s it. And everyone  has an attention span long enough to skim through this one page. Plus, if it only has one point, it becomes a bulletin. And you can send your bulletin out to many different types of people.

For example, a “Fall Promotions” company bulletin may be about which employees have gotten promoted that quarter. This would only go out to people who work with the company. But a “Fall Festival” bulletin can go out to everyone who will be attending the Fall Festival.

One-point bulletins are a great way to develop different lists of people to target. They are also easier to write, and gets your name out there more often, to more diverse and smaller groups of people. Besides, no one wants to read through a list of unconnected company-business items. But they will read about a specific piece of news from your company and share it with others.

Newsletter Writing Tip #3: Always include a special offer.

To make sure people read your bulletins, include a coupon code, or even something like a company survey that people can respond to. That way you will get an idea of how many people are actually looking at it. It also makes a “Fall Festival Update” more valuable if there are coupon codes that are only distributed in the bulletin.

And don’t let your website do all of your marketing. There should always be a button where someone can subscribe to your bulletins on a specific topic. Not a general monthly company newsletter. But one about something specific like “Fall Festival” updated information. With new promotions and deals every week, only available in the bulletins.

So as you can see, company news bulletins, when written and distributed the in right way, can increase awareness and sales results simply by doing what it says. Giving people news when there is something newsworthy to write about.

Best Regards,

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