Target Group: Writing For People Who Buy Your Books

Finding The Target Group That Loves Your Writing
Find The Target Group That Loves Your Writing

A target group, meaning, "who is my audience?" can be misleading when it comes time to identify the audience for which a text is written. This is because the author's audience definition may not be the target group of people who actually want to read a book. Or any book.

And sadly, just because you write something specific like a weight-loss book, a children’s book, or a crime novel, it doesn’t mean the readers in a target market you wrote it for are going to buy it. But why is that?

Why wouldn't people enjoy reading a book written specifically for their target market?

Especially if you are a part of that target group yourself?

If this has happened to you, getting no response from your own peers, take heart, because you aren't the only one.

We’ve all been there. Writing for a target group of our own peers that doesn't respond. But there is a reason why this happens.

And it's something we're all guilty of. It's writing for a target group that only exists in a social media audience definition.  Based on generic target market demographics examples or faceless types of target audiences.

Provided to us by social media experts.

In other words, you may be writing in such a way as to appeal to what you think people in your target group want to read, based on a notion that there are generic types of book audiences. Waiting to read anything that falls into their category. But these types of audiences in writing  don't exist in reality.

And if you are still asking the question, “Then what do people want to read?” Then you are asking the right question. Because you have to keep an open mind if you want to learn how to determine a target audience for a book. So that your book will be successful.

Now, let’s look at how to target an audience who will want to buy your book into a few practical steps.

Find A Target Group, Step 1.

Research what is already out there. If you are writing about something, someone else has already written about it too. Do some checking online and find all of the other books out there that have been written on your subject and make sure you are not duplicating anyone’s previous efforts. Because there is no target audience for material that has already been written. However, there is a target market for new books that complement other books already out there, or to further expand upon their ideas. Or, something completely new.

And while the standard target audience definition is "a particular group at which a film, book, or advertising campaign is aimed," this is not what we are doing here. What we are doing here is looking for what people are already buying. So that we can understand more of who these people are. Not who we want them to be.  This is because as a first-time writer, you do not have a large advertising budget to research a list of possible target audiences and then advertise to these target audience demographics until your book sells.

You will have to do it on your own, and looking at books that have already been successful is a good way to start.  Not to imitate these books, but to figure out how to find your target audience online.

Find A Target Group, Step 2.

A good way to start identifying your target audience is to start a free blog under your name, or under a pen name. But this is not a blog you are going to monetize or direct traffic to. It is a blog that will help you learn how to reach your target audience through social media. Which will become an important part of selling your book once you write it. Because finding the right target audience for blogs is the perfect way to find readers who buy.

And it’s a blog you can work on every day. Exploring your ideas and developing them for whoever finds your blog. This is your chance to experiment. So try out all of your ideas - good and bad. If you hit on something and you get one positive response, this is your topic, and this is your target group.

However, if people don't respond to your topic, don't start writing a book just yet.  And at the same time, don't think it's your writing style - or you personally. This is just advice to save you time. Because if no one is responding to your blog, they aren't going to buy an entire book, either. Better to start another blog from scratch than to waste an entire year writing a book when there is no target audience example who will buy it.

Find A Target Group, Step 3.

A target group starts with talking to and reaching one person. This is the one real person who responds to an idea that you have told them is valid. Then they tell their friends, who are part of an understanding target audience, and suddenly you have a core target group. And this is what choosing a money audience is all about. Now all you have to do is use your blog to flesh out that one single idea that attracted this first person (along with their social media followers) and you will have a bestseller. This is because you will have found your bestselling idea - and at the same time, your target group.

Now you are the author. And that makes you an authority. So now you can tell your readers what they are going to read. Which is your book. Because you have found the readers who already agree with you. And now you can write for them. And this is the best target audience example of readers you could possibly ask for. These are the types of target audiences who will continually buy from you when you write your future bestsellers.

They are your target group of readers. And it’s time you introduced yourself .

And remember, you don't just want to write one book, you want to write many!

It's how you Write Yourself Rich. 

I know you can do it.

How To Write A Book

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