Target Market: Writing That Connects With Readers

Have You Missed Your Target Market?
Missing Your Target Market?

Target Market  is a writing term that has a murky meaning. This is because we think of a target market as a faceless group of people that we want to buy our books. A target market profile that fits our idea of who reads what.

A prime target audience profile example would be writing a book for children - or someone who likes crime novels. Thinking that this target audience is interested in any books that meet their target market's profile. And then what?

And then when no one is interested, trying to backtrack and figure out what these typical demographic age groups want to read in order to get them to buy our books. Just like when a Hollywood producer uses a sample market analysis report or a target marketing group to determine a movie ending that will boost box office numbers, we try to figure out how to write a book so that typical demographic age groups will buy it.

But that’s not how it works. Not ever.  And you already know this is true because as a reader, you have come across a book that was written specifically for your target audience and you saw right through it. And rejected it immediately.

Target Market: So Predetermining What People Want To Read Is Wrong.

We often sit at our computers, trying to come up with something that will appeal to typical demographic age groups. But this is not a good practice. Because real people know what they want to read as soon as they see it.

Think about your own reading habits. When you see a book you want to read, you immediately latch on to it.  And no one is going to talk you out of buying it or reading it. Even if you are not a typical example of the target audience the book it trying to reach. But why is that?

It’s because someone has voiced their own very specific opinion, and in the same breath, has hit the nail on the head. They have inadvertently reached types of a target audiences they did not mean to. And everyone, including you, wants to read this book immediately because it is so on-point.

And it’s also a brand-new opinion. One that transcends all of the other information out there, and is the next step for anyone who is forward-thinking. This writer has not tried to figure out what people want to read. Instead, they are leading the pack.

But how did they do it?  This is a much better question to ask than worrying about finding your target market. Or worse, trying to learn how to target an audience as a writer.

Target Market: Finding Your Own Voice That People Want To Hear.

This new best-selling author didn’t do anything as brilliant as you might think. They merely considered their target market as a small group of real, living people whom they knew very well. And then spoke directly to them. The reason the book sells is because at the same time, this real group of people (not some made-up consumer market segments) has found someone who speaks directly to them. At the right moment.

Then, this small fringe-group of people, who found their voice in a new author, got on social media and told their friends that they had to buy this new book. Or they would no longer be friends. And the friends bought the book at an online bookstore. Then they told their expanded group of followers to buy it.

And this group of followers, ever afraid of missing out on a new trend, were compelled to go out and buy the book. Or be left behind by everyone else in this grassroots target marketing group. And then they tweeted about the book and the entire world went out and bought it. There was no advertising to a target audience. Or figuring out how to define a target audience before publishing a book.

Describe Your Target Market: How To Target An Audience By Writing For Yourself.

Nevertheless, if you can't get your mind away from writing for a target market, then use yourself as an example of a target market. And ask yourself some target market questions:

  • What kinds of books would I really like to read that haven't been written yet? (Marketing to a specific audience.)
  • What kinds of books do my friends talk about that they would like to read? (How to define target audience.)
  • What is already available  to the reading public that has already been successfully written? (Who is Amazon's target market?)

If it helps, you can come up with a sort of target audience analysis worksheet. Because trying to come up with a real target audience profile example is still better than blindly trying to write for some imaginary target market segments. Ones that don't exist.

And if you think of yourself as your own example of a market analysis, you will write what people want to read. Because this is what you  want to read. And you should always enjoy reading your own writing.  If you don't, there are no real consumer market segments who will either. And no types of targeting strategy will work to sell an unenjoyable book to any real list of target markets.

The more time you take to think about this before you start writing, the better off you are.

Learn more about a target audiences here:

Target Market: How To Write A Book That Will Sell

The moral of the story is that if you write a book for your friends (i.e., people who are like you) then you will feel comfortable enough to speak in your own voice. In a timely fashion.  Without having to learn how to determine an audience who will want to read your books.

And if you speak in your own voice in a timely fashion, you will find many more people like yourself on the internet. Your target audience online.  And they are longing to hear from you. This is your target market. And they are real people. Real people who will read your book and go out and sell it to their friends and followers. Friends and followers who, in turn, will sell your book to the world.

So forget the target market analysis and pleasing the target market segments. Write your new book in you own clear voice. Then find some followers online, and write the best-selling books you will also enjoy reading. And in the process, Write Yourself Rich!

I know you can do it.

How To Write A Book

See also: