Everyone talks about writing online (blogging) as one of the best author-branding strategies there is. But if it hasn't worked for you as a writer (to help with writing a book), then you are probably tired of hearing about it.
Because if you used something like an online writing platform to gain a lot of followers (or tried to get paid to write online), and failed to attract readers, this may be the case. Especially if you have gone on story writing websites like Wattpad and no one read your free, online story-sharing.
So why would these people (who rejected your efforts to write a book online for fun) turn around and read what you have to say now?
Even more to the point, when are these people ever going to pay for the privilege of reading your books?
It's very simple.
Because now you are going to write online for free to develop your author-branding. And if you use writing online as one of your steps to writing a book, it works.
Writing online works if you use it correctly.
And it doesn’t matter where you are at the moment as a writer. Whether you are starting a new book, half-way through writing a book, have just completed writing a book, or have even already published a book. You can still take advantage of these author-branding strategies.
This is because the internet and the publishing world are both fluid enough to let you change your book. Even if you have already self-published it.
And with most major self-publishing services, you can change the title of your book, the cover, and also the interior. Of course, you can't change any books that are already printed, but just count this as a learning experience (if the book didn't sell) and change it. To create a book online people want to read.
So let’s look at how writing online will help you with how to brand yourself as a writer. By looking at some author-branding steps and also some author-branding examples.
Writing online will help you brand the title of your book.
As a writer, the title of your book is your brand. This is because it gives any viewer an immediate impression of who you are. Where your interests lie and what you think bout - and how you feel about it. And if you are writing a book for the first time - start with the title first.
A good title will always sell a book, so you want a title that people will buy. And writing online is the best place to develop catchy titles. This is because most people who follow your blog or your tweets will not ever write a book online and get paid. But they do use words and phrases that combine together to make perfect titles. Your perfect titles. Your author-branding titles.
So use the feedback you get from your online writing to develop your writing brand. A book title that people will buy because they are already thinking about it themselves. But they will never write a book about it. That's your job.
And let’s face it, most titles aren’t that original, anyway. They’re just timely. Meaning that a popular book title is something everyone else is already thinking about already. That’s why books sell by their titles.
As a writer, giving and taking ideas online tunes you into the process of this online community consciousness. And at the same gives you the best ideas of what to write a book about. And gives you the author-branding concepts to write a bestseller.
Writing online will help you brand the content of your book.
So writing online can save you a lot of time and trouble before you self-publish a book that may not sell. Just by giving you a good title.
But that's only the start. Because writing online is what helps you figure out what people want to read. This becomes the content of your book.
And then how to present this content to them on a continual basis. So you can learn how to brand yourself as a writer as you go along. By developing blog content that will make your own story everyone else's story too.
On the contrary, if you are writing a book for the first time, and take an entire year offline, you will spend this time wondering if anyone will ever read your book. This is not how to brand yourself as a writer. Because there is no feedback until it is too late.
Writing online helps you develop your writing strategies in real time.
But if you write stories online (fiction) or use online writing websites (personal blog - self-help) you can work on your author-branding strategies and make your writing commercially appealing. Before you think of publishing a book for the first time.
Keep in mind, no person is an island, and when you start writing your first book, you will find that many people already have the same or similar ideas as you have.
But there are two advantages you have that the others don’t:
And these are the insight and the determination to be able to finish writing a book.
Nevertheless, writing online will also give you access to all the ideas of the other people who want to write books but will never finish them. Why should this research go to waste? If other people’s ideas inspire you to create a book online, keep writing online until you have a whole book. And some solid author-branding.
Writing online also helps with personal branding for writers.
Personal branding for writers means practicing at expressing who you are as a person. Developing your writing personality. But if no one knows who you are a person, will anyone care if you write your own book online?
Maybe - if it has a good title. But if you make your own story available online first , your followers will care, even if you only have a few of them. And by using online story sharing (blogging, Twitter, Tumblr), you will get more ideas of what to write a book about from your followers. Through their feedback.
And if you have a lot of followers, in the traditional publishing world, this translates into an author platform. While an author platform used to mean “who you could reach” (as an established and accredited authority in your profession), now it simply means “how many people” you can reach. As in how many followers you have on Twitter, Facebook, and Pinterest.
And the more followers you have, and the more tuned in you are to what they want to read, the more likely a traditional book deal will happen for you.
That's how to brand yourself as a writer.
I know you can do it.
See also: https://brenthollister.blogspot.com/